CRISTIAN OROZCO
MULTICULTURAL CREATIVE DIRECTOR

Toma Leche Mega Dares

In 2016 we convinced people that food loves milk by daring them to try pairing milk with their favorite food — whether that be tacos al pastor or creme brûlée. In 2017, we took the challenge to the next level. With Mega Dares we asked people to not only pair milk with their favorite foods, but also with amazing dares like riding on a low-rider or standing in front of a giant turbine.

Media:
Online Videos, Retail Activation, In-Store POP and Social Media.