CRISTIAN OROZCO
MULTICULTURAL CREATIVE DIRECTOR

Mazda Certified Pre-Owned (CPO) program presented us with a challenge. The sales were dropping and they needed something to boost them. Enter, us. We knew a makeover of the program was vital to keep them afloat. We tackled the challenge by refreshing the CPO program around the message of "confidence" and delivered an integral design campaign that really made a difference for our client.