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XFINITY FreePass 2016
The original FreePass integrated campaign was all about spoilers. What do you mean you still don’t know that Bruce Willis on "The 6th Sense" was actually a ghost? Or that “Lost" was only a dream? Well… you are in luck, because with FreePass you get two full weeks to watch everything you ever missed, and even shows that others may not have seen yet. It’s time that, for once, you become the spoiler instead of the spoiled.
Media:
TV, Print Ads, Poster, Direct Mail, Web Banners, Takeover Sign In page and Social Media posts.
Awards:
Cannes Lions
2017 Shortlist | Film | One Man Band
Wave Festival Brazil
2017 Gold | Film | One Man Band
2017 Bronze | Film | Elevator
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